As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email? There are many spaces for us to use the written word when marketing our practices, yet it’s not something we were ever taught how to do in this context! While there are many wonderful copywriters out there who can take the task off our hands, it’s good to know how we can write great copy ourselves.Today I’m joined by Linda Melone, a copywriter who specialises in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. In this episode, we chat about:Why understanding copywriting is vital for psychologistsThe differences between content and copyHer top strategies for crafting great copyHow to stand out using copy in a competitive industryShould you use ChatGPT to write your copy?Visit Linda’s website or follow her on Instagram. This episode is sponsored by Moonraker AI.Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge Make sure you click subscribe to be notified of all new episodes!

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