In the second of the "Smarter Business" series, Wayne Robinson, editor of Print21, talks with Richard Rasmussen, director at Ascent Partners, about the issues to consider when acquiring another company or considering selling your own.The episode starts with a discussion of the benefits that can be experienced through acquisition of another company and strategies to consider when assessing and planning the process. This leads to a review of recommended methods of ensuring your business is ready to acquire another and the supporting structure that will help ensure the acquisition is a success.Richard steps through some of the pitfalls associated with acquisitions and the areas that require the most effort, including corporate cultures and branding. He also discusses methods of valuing businesses including EBITDA, summing the value of assets and pricing a company's "good will."We then shift to options for those considering selling their business, including techniques to improve the value and the importance of having a business appraised well in advance to identify areas for improvement. The episode wraps with a discussion of when is the best time to sell and the factors to consider, including outlook and equipment valuations.------------------------------The Print Files Podcast is produced by Southern Skies Media on behalf of Print21, owned and published by Yaffa Media.The views of the people featured on this podcast do not necessarily represent the views of Print21, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.If you wish to use any of this podcast’s audio, please contact Print21 via their website www.print21.com.au or send an email to [email protected]: Wayne RobinsonCoordinator: Grant McHerronProducer: Steve VisscherPrint21 - © 2021

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