You have two choices when you encounter a principle: 1) align with it; or, 2) ignore it to your peril. Take the principle of gravity: you can align with it– build a hydroelectric dam, start a skydiving company, build a ski resort, etc.–or you can ignore it to your peril and fall off a cliff. Gravity doesn’t change. Your respect and alignment (or not) with the principle is the only thing that changes. Principles govern relationships, too. They, like gravity, are ancient and timeless. And you have the same choice: align or ignore. Learn how principles govern the consequences of all your choices.

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