Season 2. Episode 3.
Welcome back to the Prickly Pear Podcast! This week, Annika sits down with Emily, founder of Asulon Collective, a business that blends craft coffee with meaningful conversation to foster deeper connections. Asulon Collective is not just a coffee company but also a coffee cart business that caters coffee and conversation, aiming to cultivate community wherever it goes.
Emily shares how she grew up in a small town in Florida, with her first exposure to coffee being her grandfather’s cup at a gas station. This early connection to coffee sparked a passion that eventually led her to say, “I wish I could get paid to do this—drink coffee and talk to people.” Her journey toward starting Asulon Collective in August 2021 was an act of obedience, guided by her faith. For Emily, the Lord is the CEO, and she takes her instructions from Him, learning to rest rather than constantly strive.
Throughout the episode, Emily discusses the importance of community and how collaboration has opened doors for her business. She emphasizes the value of “community over competition,” sharing her belief that “there’s more than enough room for everyone.” Emily also touches on the difference between being inspired by others and simply copying them, a key principle that has guided Asulon Collective’s growth and authenticity.
If you’re looking for inspiration on building community, pursuing your passion, and finding a deeper purpose in business, grab a cup of coffee and join Annika and Emily for this uplifting conversation.
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