On Episode #189 of the PricePlow Podcast, we bring you a special panel discussion from SupplySide Global 2025 featuring the brilliant minds behind CREATEA Mighty Mango, the groundbreaking collaborative concept beverage that's redefining what's possible in functional drink formulation. Building on the viral success of last year's XPO NRG, CREATEA takes beverage innovation to the next level by focusing on commercial viability, natural ingredients, and solving one of the industry's biggest challenges: stable creatine in ready-to-drink formats.
Ben moderates this powerhouse panel featuring Steve Fink (PLT Health Solutions), Brent Petersen (Glanbia Nutritionals), Shawn Wells (NNB Nutrition), Katie McCammack (Lacore Nutraceuticals), and Michael Lelah (NutriScience Innovations). Together, these industry leaders discuss the technical breakthroughs, formulation challenges, and collaborative spirit that made CREATEA possible. From CreaBev's revolutionary creatine stability to Zynamite S's beverage-ready cognitive enhancement, SweetVantage's natural sweetener breakthrough, and InnovaBean's sustainable natural caffeine, this panel reveals how setting competition aside creates products that elevate the entire industry.
https://blog.priceplow.com/podcast/createa-supplyside-global-2025-189
Video: CREATEA Mighty Mango Panel Discussion at SupplySide Global 2025
https://www.youtube.com/watch?v=YOh6djtUes8
Detailed Show Notes: The Future of Formulating Beverages

(0:00) – Welcome and Panel Introductions
(2:15) – Collaborative Innovation and Zynamite S
(8:15) – CreaBev: Solving Creatine's Beverage Stability Challenge
(13:30) – Market Trends and Consumer Preferences
(23:00) – The Beverage Stability Imperative
(25:15) – Comprehensive Beverage Stability Testing
(30:00) – The Power and Sustainability of Collaboration
(32:45) – Collaboration as Industry Reality

Where to Learn More About CREATEA and Featured Ingredients

CREATEA Mighty Mango Article: Full formulation breakdown and background
PLT Health Solutions: LinkedIn | News on PricePlow
Glanbia Nutritionals: LinkedIn | News on PricePlow | CreaBev Article
NNB Nutrition: LinkedIn | News on PricePlow
NutriScience Innovations: LinkedIn | News on PricePlow
Lacore Nutraceuticals: LinkedIn | News on PricePlow

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