ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Your Price is Not the Client's Cost"
Episode Synopsis
Your Price is Not the Client's Cost Your price and what the client mentally weighs as their cost are two different figures, a vital concept for us as professional services providers to understand. (In this episode, I quote from Kevin Kelly's post, 103 Bits of Advice I Wish I Had Known. You can find that [...]
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