ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Finding the Ain't"
Episode Synopsis
Finding the Ain't A visit with one of my clients and a CPA we were interviewing led to "finding the ain't." The "ain't" in this meeting was the intangible my client identified which attracted him to this CPA. A real-life lesson in how intangibles are what makes prospective clients lean in, not our certifications or [...]
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