ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Corporate Buyers Can Be Driven By Emotion, Too"
Episode Synopsis
Corporate Buyers Can Be Driven By Emotion, Too You might assume, if you're a consultant or some other professional services provider looking to do business with a major corporation, that that corporate buyers make decisions based on "logic," not emotion. You might assume that the decision always comes down to price. If that's what you [...]
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