ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Value in a Worthless Lottery Ticket"
Episode Synopsis
Value in a Worthless Lottery Ticket Is there value in a worthless lottery ticket? Yes, and it’s a perfect illustration of how our prospective clients (and all of us, actually) make buying decisions based on intangibles which have nothing to do with our services, experience, or credentials. The Price and Value Journey is presented by […]
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