ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Positioning From the Client’s Perspective"
Episode Synopsis
Positioning From the Client’s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one’s value from the client’s perspective rather than merely […]
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