Turning consumers into prosumers for ethical shopping

The Press Room from Deloitte Insights
27/06/2018 8 min
Turning consumers into prosumers for ethical shopping

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Episode Synopsis

A challenge to selling ethically produced products is getting consumers to follow through on their good intentions. Georgetown's Neeru Paharia, who spoke with Tanya Ott at Deloitte's 2017 Nudgeapalooza conference, discusses how to better guide consumer behavior.

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