It's a fact that society, and therefore marketing, has a weird obsession with putting youth and being young on a pedestal that everyone else is meant to aspire to be - but in reality Katie feels that's not reflective of the world we live in. So why then are we feeling a regression in marketing, where campaigns seem to be slipping back to a place of showing us happy, young, white 25 year olds as if they're all we could ever want t be? Katie delves into why she thinks this is happening, and what brands should be considering during their marketing strategy instead. Hosted on Acast. See acast.com/privacy for more information.

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