"Instead of making me want it, it makes me hate it" In 2022 we're being bombarded left, right and centre with new brands, product launches, old brands reinventing themselves and everything in between; we're feeling full to the brim as consumers, PR's, and marketing enthusiasts. Katie asked over on Instagram, 'in this oversaturated market what makes a 'good brand''. This episode delves into your responses whilst Katie gives her take from the PR side of the table. The question is, what are we calling out for both in the backend boardrooms and in the marketplace, and do they align? Hosted on Acast. See acast.com/privacy for more information.

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