Post pandemic we're seeing the revival of 'in-person events', and of course the return of in-person event titan, Coachella. After a huge build up this year it just felt... off.This episode discussed the changes in culture, society, influencer marketing and this had an effect on how us, the viewers and loyal followers, saw Coachella unfold from the outside. We're in the midst of a huge influencer marketing shift and this maybe the straw that broke the camel's back in terms of answering the 'do we, don't we' question when planning marketing for years to come.Katie's main question is... 'so what did the ROI look like for that?'. Hosted on Acast. See acast.com/privacy for more information.

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