In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.

We’ll see you in The PPC Den!

🦡 Highlights


00:00 - Introduction

02:30 - Survival in the Amazon Business

03:50 - Kickstarter Experience as a Brand Building Bootcamp

06:00 - Combining Creative Branding with Technical Marketing

09:00 - The Role of Search Terms and Their Optimization

27:00 - Importance of Spreadsheet Skills

35:00 - Prioritizing Search Terms

46:00 - Episode Conclusion

🦡 Resources & Links




🦡 GET AD BADGER ➡️

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What is the role of data in Amazon campaign management?



What strategies can help minimize wasted spend in Amazon PPC?



How Do Technical And Creative Strategies Work Together In Amazon PPC?



Can Amazon PPC Success Be Predicted?



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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:  Jeremy  Suelflow
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno  ​

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