For the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very devices that allow us to receive personalized environments such as self-learning thermostats and predictable timing coffee machines will generate hordes of new data. And based on inordinate amounts of new data, companies can market more precisely, more predictably, with greater relevance and value.  In this episode tap into the insights you’ll need for sound digital policies where IoT and personalization are concerned. By balancing out the risks and opportunities, you can make IoT and personalization work for your business!

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