Balancing business risk and digital opportunity through the CMO’s eyes

The Power of Digital Policy
08/10/2020 37 min Temporada 1 Episodio 27
Balancing business risk and digital opportunity through the CMO’s eyes

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Episode Synopsis

Governance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pace digital world, impacted by COVID, data privacy, and evolving regulations. In this episode, Gina Hortatsos, CMO of LogicGate talks about her approach to successfully engaging users, keeping the business safe, and harnessing opportunities that digital represents.

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