Data As A Single Source Of Truth

01/04/2021 27 min
Data As A Single Source Of Truth

Listen "Data As A Single Source Of Truth"

Episode Synopsis

Alex Wares, Managing Director UK at Transmission joins the podcast to discuss the transformation the pandemic has ignited in marketing and sales, bringing the need to find more agile ways of marketing. Alex also explores the power of data as a single source of truth, the importance of embracing new data sources and his excitement around personalisation.