In this episode of The Pool Podcast, Elin Bergman, referred to as the Circular Economy Queen, and Johannes Paul-Schwarz discuss the rebranding of their vertical from AgTech to CleanTech. The rebranding aims to encompass a broader range of sustainability-focused technologies and foster inclusivity within the sector. They detail the upcoming CleanTech event scheduled for November 14th, focusing on topics like circular economy and new EU product legislation. Johannes also shares insights about his work on lab-grown wood, highlighting the challenges of innovative, sustainable solutions and the need for better communication and collaboration between scientists and businesses.

The conversation emphasizes the importance of networking and collaboration within the CleanTech Vertical, highlighting the role of The Pool as a meeting place for startups, investors, and entrepreneurs. Johannes and Elin discuss the need for better communication between the academic and business sectors to facilitate the application of scientific innovations. They also address the challenges faced by startups in accessing funding and navigating regulatory barriers, proposing that the CleanTech Vertical serve as a platform for matchmaking and support. The overarching goal is to transform Marbella into a hub for sustainability initiatives, fostering an environment conducive to innovation and collaboration.

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