Listen "Why you should segment your stores."
Episode Synopsis
Q: If you knew which of your retailers' stores had your product's greatest sales potential going into 2023 would you treat these stores differently? 💯A: Yes - I think you should and would if you knew. 🤔Wouldn't your HIGH-potential stores get: 💰 more of your inventory allocated to them, 💰 more of your marketing and promotional dollars, 💰 and perhaps, more merchandiser visits. While the other stores that show zero growth potential can be placed on auto-pilot. ✈Imagine reevaluating your retailer programs and POG's so you can turn more inventory, have fewer markdowns, and strategically grow sales. It's every suppliers dream! 😍Listen to this short podcast to learn the benefits of full store segmentation.Questions? email [email protected]
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