Kane and Ash talk about how many listeners you need for your podcast to make money as well as how to utilise a smaller audience. They also bust the myths around listenership and why you need a lot less of an audience than you may think to monetise your podcast.
KEY TAKEAWAYS
Most industry professionals overestimate the number of listeners you need to make money. But the truth is there are many ways to monetise your podcast and in some instances, you just need one listener!
One podcast download is equal to 5k Instagram followers or 20k+ TikTok views because it is long-form, it’s entertaining or educational (or both) and you build trust and relationships with your audience; it’s much easier to sell to this customer base.
Many people only think about ads and sponsorship when it comes to monetising your podcast. But this is only a narrow way to make money from podcasting.
BEST MOMENTS
“A lot of our content is about niching down your audience and being specific about who you want to serve”
“You can’t make money through sponsorship on one listener but you can have them attend your courses, your mastermind, your book, that’s all you need, is just one”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
Free Podcast Workshop
https://tinyurl.com/Pod-Help
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
WebsiteLinkedIn
Email: [email protected]

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