Special Guest: George Rivera
 
https://buybacktimeformula.com
Welcome back to the Profits Unleashed Podcast — where podcasting meets purpose and profit. In this powerful episode, I sat down with George Rivera, a father, founder, executive coach, and creator of the Buyback Time Formula. And honestly? This is one conversation every founder needs to hear.
George has spent over 30 years in direct response marketing, e-commerce, and real estate coaching. From the outside, his success looked impressive — multi–seven figure businesses, scale, momentum. But behind the scenes, the cost was high: his health, his energy, and most importantly, his time with family.
What really moved me was the story that sparked George’s pivot. As a child, his father — a successful medical doctor — missed nearly all of his basketball games. Decades later, shortly before his father passed away, George received a simple but life-altering message: “Don’t miss Leo’s games.” That moment forced George to confront a hard truth — he was repeating the same pattern in his own life.
Despite growing his business to $20M, George found himself trapped as the bottleneck, working 60–90 hour weeks, exhausted, resentful, and stuck in what he now calls “founder prison.” That breaking point led him to redesign his role, his team, and his systems — not to slow growth, but to accelerate it. The result? A business that scaled to nearly $50M while he reclaimed his time, worked fewer hours, and became fully present as a father.
In this episode, we dive deep into the mindset shifts, delegation frameworks, and practical systems that allow founders to step out of the weeds and lead from their zone of genius — without guilt or fear. George doesn’t sugarcoat it. Buying back time isn’t magic. It’s intentional, structured, and deeply personal.
If you’ve built something powerful but feel trapped inside it, this conversation might just change everything.
Key Takeaways (From My Perspective as Host):

I learned that burnout isn’t a badge of honor — it’s a warning sign


I saw how poor delegation creates bottlenecks, not protection


I was reminded that 80% done by the right person often beats 100% done by me


I realized time audits reveal freedom opportunities hiding in plain sight


I believe scaling doesn’t require sacrifice — it requires systems


I’m convinced that buying back time is one of the highest ROI decisions a founder can make



🎧 Listen in and start buying your time back — today.
 
Connect with George through the links below: 
buybacktimeformula.com
https://www.facebook.com/georgerivera77
https://www.instagram.com/georgerivera1977
https://www.linkedin.com/in/george-rivera-53b3296/
 
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