In this episode, we're joined by UNC women's basketball athlete Deja Kelly. Deja has seen incredible success with NIL, inking partnerships with major brands such as Outback Steakhouse, Beats by Dre, Dunkin Donuts and more. However, it's not all about flashy brands and dollar signs for Deja. She's been very strategic about using her NIL to have a positive impact on younger athletes and to support single mothers, having been raised by one herself. We chat with Deja about:How she prepared for NIL last yearThe partnerships she's leveraging to benefit single mothersDeveloping her camps with a focus on life skills, business skills and financial literary, and not just basketballBalancing NIL during the seasonWorking with Forever 21 and Sports Illustrated to showcase her personalityTaking equity in companies to create generational wealthYou can learn more about Deja's camps at DejaKellyCamp.com. Follow Deja on Instagram, TikTok, and Twitter.You can follow The Players' Platform podcast on Instagram: @playersplatformpod.Kristi Dosh: @SportsBizMissEmily Cole: @EmilyColeYou can follow The Players' Platform podcast on Instagram: @playersplatformpod.Kristi Dosh: @SportsBizMissEmily Cole: @EmilyCole

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