Trade show season is here — but are you ready, or are you about to light $30,000 - $80,000 on fire for badge scans, swag, and sore feet?
In this episode of The Platinum Business Break, Dan Owens (aka The Fixer) breaks down why most building products pros fail to get ROI from trade shows — and how you can flip the script.
For exhibitors: stop clogging the booth with untrained staff, ditch the “one shared scanner” look, and build a real CRM follow-up plan. For attendees: no more wandering aimlessly or collecting stress balls — show up with a hit list, a story, and a 48-hour follow-up plan.
Because at the end of the day, the only trade show metric that matters is sales.
Reach out at [email protected]. or www.platinumbusinessconsulting.com

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