As the world continues to move towards increased accessibility and reliance on technology, the best marketers are looking at changing trends and reliable data to better cater their strategies towards target audiences. How has research changed since the world shifted to increasingly more virtual spaces? Find out in the latest episode of the Pivot, where Ken is joined by Lisa. Lisa Covens is Vice President at Leger, the largest Canadian owned market research and analytics company in Canada. With over two decades of experience focusing on research for the purpose of public relations campaigns, Lisa shared her insights on changing trends in research and analytics.

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