S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada

The Pivot with Ken Evans
08/11/2023 29 min Temporada 7 Episodio 10
S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada

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Episode Synopsis

About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news. Learn about how we can meaningfully move the needle on this, and so much more in the latest conversation between Ken Evans and Sarah Thompson.  

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