Cultural Competence for Global Marketing

The Pharma Marketing Podcast
29/03/2022 22 min Temporada 4 Episodio 20
Cultural Competence for Global Marketing

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Episode Synopsis

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.

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