Driven by TikTok's success, social media platforms are changing how they decide what content people see online. Instead of relying on an individual's stated preferences and social connections, they're shifting to feeding people content based on what they are already watching and engaging with. In this episode, I explain this huge shift, the implications, and strategy recommendations. Learn more about Video Message Academy for Congregations http://www.videomessageacademy.com Get Peter's updates for congregations https://www.peterbowden.live/congregations-subscribe

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