In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed to take advantage of the digital marketplace, and in Part 2, John Dunne, CEO of Ignite Digital examines the changing nature of the digital advertising landscape including the challenges posed by the imminent demise of cookies. With more than 50% of expenditure on advertising now going on digital, we explore the need this creates for strategic digital media planning. Presenter: Alex Gibson Producer: Kamila Lewandowska

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