ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Podcast 64: Marketing from the Middle of Nowhere (2)"
Episode Synopsis
In the second of the Marketing from the Middle of Nowhere series with Alex Gibson and Sharon McIntyre, a look at off-the-beaten-path hotels and lodges that have made their location a must-visit tourist and lifestyle destination for distinct audiences
In the show we discuss how a distinct positioning can be developed to help these accommodations compete with local competition, but how they can also make a mark on a more global stage by marshalling the local advantages they have in tandem with the global distribution opportunities that the web offers.
Main sites mentioned on the show...
Ice House hotel
CafeParadiso
Wickaninnish Inn
Nipika Mountain Resort
Trendwatching
Park Hotel, Kenmare
In the show we discuss how a distinct positioning can be developed to help these accommodations compete with local competition, but how they can also make a mark on a more global stage by marshalling the local advantages they have in tandem with the global distribution opportunities that the web offers.
Main sites mentioned on the show...
Ice House hotel
CafeParadiso
Wickaninnish Inn
Nipika Mountain Resort
Trendwatching
Park Hotel, Kenmare
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