No 54: Small Business Branding

07/11/2007 29 min
No 54: Small Business Branding

Listen "No 54: Small Business Branding"

Episode Synopsis

This is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing and editing specialists Clear Ink. In the interview we discuss the process involved in branding the Clear Ink company and also the nature of the work that Clear Ink do with their corporate clients.