No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign

07/05/2007 35 min
No 41:(a) ESOMAR Multi Media Measurement Conference  (b) Knorr Vie campaign

Listen "No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign"

Episode Synopsis

Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised by Esomar. The conference takes place in Dublin from 3-6 June. Plus an interview with Leonie Doyle, marketing manager of Knorr, who discusses the marketing strategy behind the Knorr Vie brand.