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Listen "Guinness Christmas Advert : the story"
Episode Synopsis
In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising
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In God we trust