In this episode with Katie Dunsworth-Reiach, we talk about the biggest lessons we learn personally and professionally when growing a business and empowering a team.
Katie is passionate, curious, and as she says - does things her way - which has led to some pretty amazing experiences, opportunities, and success. 
Katie is the founder of one of Canada's largest independent communications agencies, Talk Shop. A journalist by trade, Katie began her career in PR and went on to co-found the money-mentoring business Smart Cookies and was featured on Oprah. That same year she also opened the agency that is now Talk Shop.  In anticipation of the impending economic crisis she was among the first to focus on making financial information engaging and relevant to a female audience. Katie went on to co-host her own W Network series and co-authored the financial bestseller Smart Cookies Guide to Making More Dough. 
Named among the youngest women to rank on the top 40 under 40, Katie also founded STEM Spotlight Awards, a student awards program recognizing skilled sector  apprenticeships in the STEM sectors (Science, Technology, Engineering & Math). She owns a number of other creative and professional service businesses including If Communications.  She is also a dedicated volunteer for Canuck Place, Habitat for Humanity Greater Vancouver and sits on The Forum For Women Entrepreneurs.
 
Listen in as we talk about:

Teaching and learning as part of business growth. Katie shares how and where her team focuses their time and energy to up-levelling team members and encouraging them to continuously learn.
The value of building a relationship-focused business. What’s the true weight and value of a business, and how can you leverage relationships for tangible growth? Katie shares her perspective with us.
Top tips for a successful PR strategy. Katie talks about getting clear on your brand pillars and how creating content and messaging that connects to these is key. 
The importance of teaching people about money and finances. Katie talks about how her experience being on Oprah led to many opportunities and opened doors. She shares how it transformed the work she does helping people learn about finances.

 
Connect with Katie:

Website: https://www.talkshopmedia.com
Instagram:

@talkshopmedia 
@katiedunsworthreiach 


Facebook: @TalkShopMedia 
LinkedIn:

Katie Dunsworth-Reiach
Talk Shop



 
Connect with Tiana:

Website: https://tianafech.com
LinkedIn: Tiana Fech
Instagram: @tianafech 
Facebook: @tianafech 
Book: Online Course Creation 101: A step-by-step guide to creating your first online course https://amzn.to/3BujR21 

 
TEACHING AND LEARNING AS A PART OF BUSINESS GROWTH
“Leadership means authenticity. It’s somebody who's able to keep it real in terms of what needs to happen.”
Katie shares how and where her team focuses their time and energy to upleveling team members and encouraging them to continuously learn.
She talks about how as a leader, she has put a lot of energy into learning development and upskilling her team. She believes it's really important for women in particular to have a strong foundation in financial literacy, which isn’t something many organizations put an emphasis on.
It’s important for Katie that women have a strong understanding of things like profit and loss,  costs in and costs out, and how to read an income statement. 
She and her team also create learning modules that teach on questions that most people have about finances and are scared to ask, as well as focusing on mentorship opportunities.
Lastly, Katie talks about why it’s so important to be at the forefront of adopting technology all the time and making sure that her entire organization is invested.
 

THE VALUE OF BUILDING A RELATIONSHIP-FOCUSED BUSINESS
What’s the true weight and value of a business, and how can you leverage relationships for tangible growth? 
Katie shares how her and her team focus on being “business-minded” as a core value.

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