On this episode of Pennock Knockdown, host Nikki dives into the intersection of payments and digital marketing with Jonathan Fudem, founder and CEO of One Text. Joined by guest Evan Sargent, the conversation unpacks how One Text is reinventing the shopping experience by making purchases as simple as texting your hotel room number. Jonathan shares the origins of One Text - from his time on PayPal’s checkout team to the “aha” moment that sparked his vision - and how his platform flips the script on SMS marketing by focusing on payments first. You'll hear insights into real-world tactics that drive incremental sales for major brands, the pitfalls of emojis in SMS campaigns, and why true personalization is the next frontier in marketing.00:00 Phone Number: Universal Payment ID05:30 Revolutionizing Payment Systems07:01 Proving Incremental Performance with A/B Testing11:50 Cookie-Free Data Integration13:40 Cart Recovery Challenges in Meta Apps19:18 Emoji Challenges in SMS Marketing21:40 Emojis in SMS: Test Before Using24:51 Boost Conversion with Free Shipping28:51 Embrace Risk, Take Strategic BetsVisit Pennock website: ⁠https://www.pennock.co/⁠

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