Welcome back to The Path Forward at the TASA/TASB TexED Conference! In today's episode, Rick Fernandez is joined by JW Marshall, Vice President of Marketing at Summit K12. JW explains the importance of creating your media in today's society and how dipping your toe in can often lead to more failures than jumping in with full commitment. Learn how to create content worth watching and some tips to find the perfect host. Don’t miss out!To learn more about Summit K12 click on https://www.summitk12.com/  Hosts: Dr. Rick Fernandez Guest: JW Marshall - Vice President of Marketing, Summit K12Time Stamps & Show Notes(00:00 - 01:04) Introduction(01:05 - 03:58) Everyone’s a Creator(03:59 - 05:58) Constantly Selling(05:59 - 08:08) Failing Fast(08:09 - 09:59) Business-School Communication(10:00 - 12:40) Avoid the Numbers Trap(12:41 - 14:44) Selecting the Host(14:45 - 15:11) Closing

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