We talked with Erica about:How she turned a passion for data into Track That Advisor, helping financial firms cut through the messy data to focus on clear, actionable insights that drive growthWhy tracking the right data empowers advisors to identify what’s working, what’s not, and where to focus nextThe importance of clean, consistent data and simple data entry, and how even small improvements can unlock smarter decisions and long-term success Featured Resources Track That Advisor Website2025 Track That Advisor Benchmarking GuideErica Pauly on LinkedInTrack That Advisor Contact FormEnjoyed This? You’ll Also Love:Blind Spots Sellers and Buyers Need to be Aware of When Considering Mergers or Acquisitions with Verity LarsenUncovering Your Purpose to Find Success in Your Firm with Rob BrownServing a Pre-Retiree and Retired Market with Non-Financial Services with Susan Latremoille

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