Lina Fahizul, a copywriter specializing in email marketing, shares her journey in the industry and offers insights into her process. She emphasizes the importance of research and understanding the brand and audience when writing email campaigns.
Lina also discusses the challenges of starting her own business and the need for balance between client work and her mentorship program.
She shares her goals of offering newsletter writing as a service and consulting on offer creation and marketing strategy. Lena encourages aspiring entrepreneurs to take action and not overthink things.
Chapters
04:08 The Process of Email Copywriting
07:05 Tools and Tactics for Email Marketing
08:50 A/B Testing and Optimization
09:46 Design and Deliverability
11:10 Measuring Success in Email Campaigns
15:26 Challenges and Objectives
20:40 Entrepreneurship and Personal Growth

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