004. Making content strategy easy af

25/06/2025 22 min Temporada 1 Episodio 4

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Episode Synopsis

Think content is complicated? Think again. In this episode, Cass breaks down exactly why your content strategy doesn't need to be this 47-step, color-coded system. You don’t need 55 types of content or some secret post to unlock your next five-figure launch.Instead, Cass shares the only three types of content you actually need to make sales:Problem AwarenessProblem Solving (aka Educational Content with Context)Results-Based ContentPlus a bonus fourth: Values Content — especially powerful if you’re in a tangible results-based industry.You’ll learn:Why most “content strategies” are BS and meant to confuse youHow to make your messaging sharper, more relevant, and instantly more profitableWhat to focus on instead of just trying to post “authority content” or “value adds”How to reframe basic ideas to sound fresh and hit harderThe real reason why your audience isn’t converting (and how to fix it)This episode is a masterclass in simplifying content without watering it down.Follow Cass on IG:⁠https://www.instagram.com/cassklass_/⁠Work with Cass:The Drop:⁠https://cassklass.com/drop⁠The Edit: ⁠https://cassklass.com/edit⁠Private: ⁠https://cassklass.com/private⁠