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Listen "with Brian Morrissey Digiday Editor-in-Chief"
Episode Synopsis
Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast.
2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future.
3:45 What are some examples of publishers who’ve already enjoyed success with paid content?
5:38 How is Google’s new content strategy setup?
7:00 What role will Snapchat play in the upcoming platform battles?
9:46 A question about Vice: How are they able to generate so much revenue with such little reach?
12:50 How has the Business Insider deal with Axel Springer been received?
15:16 Is display advertising already past its prime?
18:59 How does the agency model at Gary Vaynerchuk’s agency Vaynermedia work?
21:15 As a CMO at a major brand, which channel would Brian Morrissey invest his money in?
21:56 Why are influencers able to command so much money right now?
25:30 Brian’s take on some successful subscription models.
28:05 Why Brian Morrissey doesn’t get the way Tim Ferriss and Gary Vaynerchuk work.
32:25 Why did Brian stop attending CES or SXSW?
33:55 Is Donald Trump’s presidency a story of successful marketing?
36:25 Is it reasonable to say that Trump was elected through the assistance of companies like Cambridge Analytica and the clever use of Facebook ads helped get?
40:00 What does Brian Morrissey think about adblock plus?
43:46 Are there old school media companies that continue to produce quality work?
2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future.
3:45 What are some examples of publishers who’ve already enjoyed success with paid content?
5:38 How is Google’s new content strategy setup?
7:00 What role will Snapchat play in the upcoming platform battles?
9:46 A question about Vice: How are they able to generate so much revenue with such little reach?
12:50 How has the Business Insider deal with Axel Springer been received?
15:16 Is display advertising already past its prime?
18:59 How does the agency model at Gary Vaynerchuk’s agency Vaynermedia work?
21:15 As a CMO at a major brand, which channel would Brian Morrissey invest his money in?
21:56 Why are influencers able to command so much money right now?
25:30 Brian’s take on some successful subscription models.
28:05 Why Brian Morrissey doesn’t get the way Tim Ferriss and Gary Vaynerchuk work.
32:25 Why did Brian stop attending CES or SXSW?
33:55 Is Donald Trump’s presidency a story of successful marketing?
36:25 Is it reasonable to say that Trump was elected through the assistance of companies like Cambridge Analytica and the clever use of Facebook ads helped get?
40:00 What does Brian Morrissey think about adblock plus?
43:46 Are there old school media companies that continue to produce quality work?
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