Tracking your Eyes Ad Attention with Webcams - Michael Follett

The Nikos Show
04/12/2019 48 min
Tracking your Eyes Ad Attention with Webcams - Michael Follett

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Episode Synopsis

We discuss how Lumen Research uses Webcams to do research for companies on how well ads draw peoples attention. Lumen was started in 2013 by Michael.The YouTube video we talked about with my cycling in London with my eye gazes tracked.Apologies for my bad audio sometimes due to some interference.

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