One lunch changed Aaron Watson’s life. What followed was a rapid rise from senior accountant to CFO IQmetrix and several high-growth SaaS businesses.In this episode, Aaron breaks down the exact systems they used to expand into new verticals, evolve from SMB clients to enterprise carriers, manage capital with discipline, and operate multiple companies under one unified structure.If you're scaling a SaaS business, a founder running multiple entities, or a finance leader building a stronger operating model, this episode delivers practical, battle-tested insight.Chapters:00:00 Intro01:20 Aaron’s journey from accountant to CFO07:45 When the wireless market shifted13:10 Moving upstream to enterprise18:35 Launching new verticals24:50 How they run multi-entity P&Ls30:25 Capital allocation without VC38:40 Building shared ownership culture46:55 Aaron’s rapid-fire insightsWatch the full interview and subscribe for more conversations with the operators behind the world’s most resilient businesses.

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