Kim Walsh-Phillips - Direct Response Social Media


Kim has helped her clients bring in more than ONE BILLION DOLLARS by increasing revenue through direct response social media marketing. Kim is CEO of Elite Digital Group.

Her business focuses on producing campaigns that layers marketing channels, not solely focusing on digital. For Kim its results that count. It’s all about return on investment.

And she has a simple formula that she uses to get results…

Direct response + social media + full customer life cycle = results

She co-authored “No B.S. Guide to Direct Response Social Media Marketing” with Dan Kennedy. Kim also delivers the very popular daily podcast “Facebook Sales Strategies”. (The book is available on Amazon in UK http://amzn.to/2envalA or in the USA http://amzn.to/2dAXHyQ)

Dan Kennedy called Kim a “sane and rational voice in a cacophony of charlatans”.

Kim is married with 2 daughters and lives just outside New York City.
The Moment That Changed Kim's Life
Up until the moment when Kim’s daughter was born, her business was living by hustling. To raise enough money for the cheques she had already sent out. Kim was dependent on whatever came in the mail that day in order to make payroll. It was living under constant stress. Constantly thinking was that going to be the week when everything falls apart.

When her daughter was born, she couldn’t go out and hustle. She needed to care for her daughter at home. Just then, her bank wrote to say they wouldn’t cover her payroll anymore. They weren’t going to allow Kim’s overdraft to be her funding source. Unfortunately, that’s all Kim had.

She knew she needed something better, and Kim is a woman of faith. At that time a friend gave her a book. It was Dan Kennedy’s No BS Direct Marketing for Non-Direct Marketing Businesses.

Here’s a link if you are in the UK http://amzn.to/2e6nfok or in the USA http://amzn.to/2e1TZ2H
So, what changed? What is direct Response Social Media all about?
She discovered, she didn’t have to be the one to physically go out and hustle. She could use marketing as her hustle. She could use marketing to go out and get her new sales. She could use marketing to go into a new market. Or to position herself as the authority to get paid more.

She could use marketing so that when people sat with her for a sales conversation, they already knew what she could do for them, and how much she was going to charge. If new clients understood both those things, she would not have to convince, beg, plead or chase them to get them to work with her.

That book changed Kim’s life.

From that point forward, she was able to monetise hers and her team’s time to a profit level she had never experienced before.

Kim was handed that book by an accountability partner for about 15 years now. They meet fortnightly and go over their respective 14, 30, 60, 90 day goals. It keeps those things that are important moving forward. Not just urgent. When we don’t have accountability we tend to focus on just urgent.

The funny thing about the author of the Direct Marketing book, Dan Kennedy, hated social media. Hated it! Kim’s drive saw her apply Dan’s strategies to social media. The first message she got was on LinkedIn – they’d never met, but he’d seen her posts and blogs and wanted to talk to her about doing a marketing strategy. That was her first client she hadn’t first met at an event, networked, where she’d pitched. He came to Kim, willing to pay top dollar.

Her mantra became: Do things based on results and scale them accordingly

Her favourite quote is: In God We Trust, Everyone-else Bring Data!
Kim Repositioned Prospect Meetings
When Kim was introduced to Dan Kennedy and direct response. Her clients were local. They were used to seeing her. They were used to getting a whole lot of advice from Kim for free. When it came to paying her, the logic was payment wouldn’t be very much because here’s someone willing to give her expertise for...

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