Instagram Training
Anna Yaramboykova discusses Instagram Training on The Next 100 Days Podcast.




Anna runs the Training Academy. She helps businesses with sales training, media training and learning and development for large corporates and HR departments.

Her accent gives her away. She is from Bulgaria, but to me sounds quite cockney!
Instagram Training - as seen by one of our favourite former guests Nina Szewczak (chef/chak)
Listen to Nina's show here: 


How Anna Got to Know Instagram
Anna didn't know much about Instagram 3 years ago. When she does get interested in something, Anna dives right in. She saw it all as posting photos and videos. Curious, Anna started to dig into the business use. Since she started to learn and use it, she never went back.

Anna learnt Instagram deeply. What were people finding positive for business.

http://thenext100days.org/wp-content/uploads/2019/07/Anna-Insta.mp4

Anna says she finds Instagram on a far higher level to Facebook.
3 Techniques You Should Be Aware Of

Be Clear. Especially with your messaging. A lot of people use it well. They might have a private Instagram and suddenly they switch it to a business purpose. It doesn't work. They'll lose following, traction and engagement. The main reason is they are not very clear in their messaging. So, if you are going to start an Instagram as a business, then start it as a business account from the very beginning.Don't forget where you are based. The algorithm works will first target the people around you prior to going global.
Dont filter your image. People don't want to look at perfect, but authentic. Be real and be yourself. Make sure your message is aligned with your business.
Use your real location. Make sure you are marketing to the area where your market exists.

Instagram changes its algorithm every 3 months. Anna is not an Instagram expert, but she gets social media. Recent advice is that Instagram wishes to encourage NON PERFECT engagement. Less of the perfect images, but real people.
Is Instagram all about VISUAL businesses? 
Kevin argued that Instagram serves visually enabled audiences.

Kevin's business is management consultancy. Business change. Finance topics. Graham does lead generation. Not altogether visual. Not like cup-cakes, or graphic design?

Anna advises you show testimonials from clients. You can post a logo with free tips.

With Instagram you have to be posting every day. And at certain times. Be consistent with your messaging.
Flowmotion - Robbed Graham of £250.
http://thenext100days.org/wp-content/uploads/2019/07/Flowmotion.mp4

Anna pointed to Simon Sinek as an example of someone who runs an effective business Instagram account.

 

Otherwise, she speaks well of Virgin Media. Great engagement and great following. Corporate trainers are often very consistent with their audiences.

Consistent quality of messaging.
Soft Skills
Anna trains people in soft skills. Clients will roc up and ask for sales training. Anna finds herself sometimes saying you don't need that type of training. Instead, you need soft skills training.

Employee training. Get to know your people and culture. Soft skills helps establish your culture. To feel secure in the place they work. Later you can transition into sales training.
Do You Need HR?
http://thenext100days.org/wp-content/uploads/2019/07/HR-Vid.mp4

Most people who stay at a company is because the management they have. They leave when they don't feel valued.

Anna gave an impassioned defence of HR practice, certainly in recent years. The old HR model from 20-30 years ago is fading away. People in HR are more prone to interact and support people in situ.

What do you think? Where you have great managers, Kevin says, you'll have a great HR department supporting them.
The HR Times They Are A Changing!
Anna spoke about a guy she knew who worked for 2 companies, one of them being Bumped.in.

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