#115 Gary King – Earn 80% of Your Income by Showing Up Once

06/04/2018 40 min
#115 Gary King – Earn 80% of Your Income by Showing Up Once

Listen "#115 Gary King – Earn 80% of Your Income by Showing Up Once"

Episode Synopsis

A Business Model To Earn 80% of Your Income by Showing Up Once
The right business model that creates passive income.


Gary King helps businesses create a business model that generates passive income. He offers mentoring to small and medium sized businesses. He is walking the walk. He's delivering exactly this business model for his own mentoring business Tendo UK. They are based in Leeds, West Yorkshire.

This is about building the right business. And this is using the right business model. A business model isn't a business plan. A plan gets you from A to B. A business model is something that helps you create and deliver intrinsic value to your customers.



In an environment where we are all time-poor. This is about creating a business that allows you to serve your customers WITHOUT trading time for money.
Coaching Consulting Mentoring
There are a lot of good coaches, consultant and mentor. The average number of clients they typically have is 10 to 12. Some will have fewer clients and will be barely making ends meet. There is a limit to earnings based on how much they can charge per hour or day. And then by how many hours or days they work per week.

This time for money business model limits earnings.

So how does a coach, consultant and mentor serve their community when they are not working one-to-one with the client?
Passive Income is the Holy Grail for Most Businesses
It does not not matter what your business is currently. Passive income is a business model that can transform your fortunes.

Ask yourself this question. Are you currently paying for a subscription?

This might be Xero accounting software or simply paying your accountant on a monthly subscription. You might have signed up to food business Graze. You can buy all kinds of products and services on subscription like shaving kits, contact lenses or adult acne lotions.

Why the Holy Grail?

This passive income business model is all about earning money when you are not there. When you are asleep. On holiday. Or just with other clients.

It is also predictable income. For most small businesses, income can be hand to mouth. A good month, followed by a poor month. Because they have been in delivery mode or because they aren't bringing enough nw projects into their businesses.
Showing Up Once
Unless you are one of the half a zone gurus in this world, most of our techniques we deliver are from previously though through concepts.

It does not matter whether you are on a stage, or one-to-one with a client. You may be doing a podcast or webinar or Facebook Live. Gary advises you create your own intellectual property by interpreting the tools, concepts and techniques for your specific areas of interest.

How would you interpret how a particular tool or technique is used for the clients of your business?

You create your own intellectual property. Then, you package that IP for your audience when you are not serving them one-to-one.
An Online Course
For many coaches, consultants and mentors who have targeted their ideal customer correctly, they will be charging a premium for their services.

The fact is, this premium will exclude many businesses. They might like the services, but they cannot afford it. Also, they don't know or trust you.

The challenge is to help these businesses take a leap of faith with a lower priced entry point. Under £200 with a money back guarantee. It means the business owner can get access to Gary's IP, but at a low price point.

Turning up once!

The material being used in Gary's new online course was created some time ago. That's the concept of turning up once. This is about taking the tools and techniques that Gary has used with his clients over the years and making them available in his online course.

Rather than Gary using flip chart and pens individually with his clients. He is packaging this material together in a two hour course. Condensed and available for people to learn at their own pace.