The Negotiation

The Negotiation

Por: WPIC Marketing + Technologies
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
255 episodios disponibles

Latest episodes of the podcast The Negotiation

Mostrando página 13 de 13

Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget 29/10/2019
Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers 24/10/2019
Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively 22/10/2019
Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content 17/10/2019
Elliott Zaagman | Trends from US Listed Chinese Companies and Building Partnerships in China 15/10/2019
Stephen Drummond | China Market Complexities That Drive Brands to Reboot Timeless Creative Strategies 08/10/2019
Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China 03/10/2019
André-Philippe Chenail | The Multi-Sentimented Business Landscape in China and Their Leap Forward in Sophistication 01/10/2019
Jacob Cooke | Singles Day, November 11th, the Largest Shopping Day of the Year 26/09/2019
Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market 24/09/2019
Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping 19/09/2019
Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence 17/09/2019
Amanda Liu | Data, Analytics, and China's Social Media Landscape 12/09/2019
David Sullivan | Winning and Losing in China 10/09/2019
The Negotiation With Todd Embley 29/08/2019
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