The new rules for creating content that actually builds your personal brand. Content and Brand Expert Caleb Ralston and I discuess leveraging platforms like YouTube, Instagram, and LinkedIn + how to align your goals with your content, and hear why picking a primary platform is key to avoiding burnout. Caleb also shares his proven framework for a powerful personal brand; optimizing content for conversions, and the importance of building trust with your audience. Plus, we explore how to stand out in a saturated market with contrarian beliefs, innovative delivery, and unique "wrapping paper."Caleb is the expert who’s helped build some of the most powerful personal brands like Gary Vaynerchuk (Gary Vee) and Alex Hormozi. Drop a comment on what you want us to dive deeper on for our next episode - I am reading every single comment and want to help you crush it. Want my best concepts on how to grow your personal brand + get more clients? 💡Join 25,000+ who get my weekly 'Forward Focus' Email → https://www.neelhome.com/#neelhome #personalbrand #contentstrategy CHAPTERS:00:00 - Intro01:17 - Desired Outcome Strategies05:49 - Single vs Multi-Platform Focus11:35 - Principles vs Tactics in Branding13:09 - Views vs Revenue Explained14:32 - Defining Your Brand Values18:50 - Unique Brand Differentiators23:23 - Creating Comfort for Your Audience31:25 - Understanding View Quality34:00 - Content for Awareness vs Audience Engagement40:20 - Converting Viewers into Clients43:40 - Effectiveness of Case Study Videos45:25 - Strategic Placement of CTAs49:52 - Crafting an Effective Lead Magnet55:18 - Offering Value for Free57:12 - Entering Brenden's World59:05 - Questions for Caleb1:00:16 - Common Personal Branding Mistakes1:02:12 - Gary Vee's Audience-First Approach–––––––––––––––––––––––––––––––––––––––––––––––––––Connect with me:Instagram: https://www.instagram.com/neelhome/Twitter: https://twitter.com/neelhomeLinkedIn: www.linkedin.com/in/neelhome

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