The Near Memo

The Near Memo

Por: Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
244 episodios disponibles

Latest episodes of the podcast The Near Memo

Mostrando página 4 de 13

Apple Expands Business Connect, Which Directories Matter?, SEMrush Acquires Search Engine Land 18/10/2024
Google Tests AI-Organized Carousels in Local, Facebook Tests New Local Tab, Google Declines in Customer Loyalty 13/10/2024
Places Sites in US? Allure’s Ongoing Google Review Fraud Scandal, FTC Targets AI Tool Rytr for Fake Review Generation 05/10/2024
Search Tactics for EU Hotels, Google’s Updated Spam Guideline, When might Yelp v Google Go to Trial? 28/09/2024
Google tests Review Badge of Shame in UK; Google’s Antitrust Travails; SMB Marketing Disconnects 20/09/2024
EU Consumer Research in Hotel market, The impact of recent EU fines on Google, Possible remedies to prevent Google self-preferencing 14/09/2024
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond From the Vault (Ep 139) 08/09/2024
LSA Gets More GBP Features, Google Maps Gets Cleanup, Yelp Sues Google Over Antitrust 30/08/2024
GBP Phone Hacking Problems Persist, New FTC Fake Reviews Rules, SearchGPT & the Future of Search 23/08/2024
The Increasing Role of Brand in SEO 16/08/2024
GBP Bugs & AI-Driven Layoff Concern, Sale of CNET & Google, Antitrust Remedy: Impact on Apple & SEO 08/08/2024
MindTrip brings AI travel search, Search Shenanigans, Boost Google Local Rankings w/ Engagement? 02/08/2024
Reframing how search ranking works, Google Doubles Down on Income, Voice Search Redux? w/ Cindy Krum 27/07/2024
How Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy Hawkins 20/07/2024
Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP results 12/07/2024
From the vault: What and why of review fraud on Google how to deal with it 04/07/2024
New Research: SMB web lead generation failures & how to fix 27/06/2024
Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search 20/06/2024
Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO Reality 14/06/2024
GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak 08/06/2024
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