The Near Memo

The Near Memo

Por: Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
243 episodios disponibles

Latest episodes of the podcast The Near Memo

Why Local SEO Is Breaking for Law Firms (And What Actually Works Now) 08/01/2026
Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2 23/12/2025
Google’s Review Algorithms Are Tightening — Here’s What the Data Shows 19/12/2025
AI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business NOW 11/12/2025
AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now 04/12/2025
Google Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI War 21/11/2025
What #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking Study 12/11/2025
AI Search, Reviews, and the Future of Local SEO — Darren Shaw Breaks Down the 2026 Ranking Factors 07/11/2025
TikTok’s Local Play: How Gen Z Is Rewriting Local Search 30/10/2025
Google’s Local Antitrust Battle with Yelp, Gemini’s “Grounded” Local AI, and ChatGPT’s New Local Results 23/10/2025
AI & Local Business: How AI Is Rewriting Location Management; Interview with Ana Martinez, P2 16/10/2025
Inside Uberall’s Local AI Shift: From Culture Shift to Client Tools; Part 1 09/10/2025
Google GBP Suspension Increases?, The Future of Reviews, and Liz Reid’s AI Vision for Search 01/10/2025
Google Review Extortion, Maps AR, What ChatGPT is Missing & YouTube’s Strategic Power 25/09/2025
Interview with Barry Schwartz: Review Ransom, The State of the Open Web, and the Implications of AI on Search Interfaces 18/09/2025
Google’s Action Links Crackdown, The “Declining” Open Web, and Siri + Gemini 10/09/2025
AI Overviews in Local: When & Where, DOJ Google Remedies (?), and an SMB GBP Case Study 05/09/2025
AI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t Falling 28/08/2025
Google’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights 21/08/2025
Part 2- Barnacle SEO in the AI Era: Will Scott on Tools, Automation & Content Strategy 14/08/2025
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