Now is the time for customers and suppliers to collaborate and innovate to thrive during this time of disruption. It is not just about their companies' survival, it’s about all of us. Unless businesses can understand the shifting priorities and needs of end consumers, they will not develop solutions that are relevant to our changing lives. In this episode, I share an interview from a few months ago with well-known expert in emotional intelligence, business acumen and customer relevance, Philip Styrlund, CEO of The Summit Group. He shares a pragmatic approach to help salespeople and their companies to be relevant to the needs of their customers during this uncertain time.
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